Strategic marketing /
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Boston :
McGraw-Hill Irwin,
c2003.
|
| Izdaja: | Seventh edition |
| Serija: | McGraw-Hill/Irwin series in marketing
|
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fizični opis: | xviii, 843 pages : illustrations, maps ; 24 cm. |
|---|---|
| Bibliografija: | Includes bibliographical references and index.. |
| ISBN: | 0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |