Strategic marketing /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
c2003.
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| Edition: | Seventh edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xviii, 843 pages : illustrations, maps ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index.. |
| ISBN: | 0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |