Strategic marketing /
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | English |
| Cyhoeddwyd: |
Boston :
McGraw-Hill Irwin,
c2003.
|
| Rhifyn: | Seventh edition |
| Cyfres: | McGraw-Hill/Irwin series in marketing
|
| Pynciau: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Disgrifiad Corfforoll: | xviii, 843 pages : illustrations, maps ; 24 cm. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references and index.. |
| ISBN: | 0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |