Strategic marketing /
| 主要作者: | |
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| 其他作者: | |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston :
McGraw-Hill Irwin,
c2003.
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| 版: | Seventh edition |
| 丛编: | McGraw-Hill/Irwin series in marketing
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| 主题: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 实物描述: | xviii, 843 pages : illustrations, maps ; 24 cm. |
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| 参考书目: | Includes bibliographical references and index.. |
| ISBN: | 0072466650 (student : alk. paper) 0071151613 (international : alk. paper) |