Cravens, D. W., & Piercy, N. (2003). Strategic marketing (Seventh edition.). McGraw-Hill Irwin.
芝加哥风格引文Cravens, David W., 与 Nigel Piercy. Strategic Marketing. Seventh edition. Boston: McGraw-Hill Irwin, 2003.
MLA引文Cravens, David W., 与 Nigel Piercy. Strategic Marketing. Seventh edition. McGraw-Hill Irwin, 2003.
警告：这些引文格式不一定是100％准确.