Cita APA (7a ed.)

Cravens, D. W., & Piercy, N. (2003). Strategic marketing (Seventh edition.). McGraw-Hill Irwin.

Cita Chicago Style (17a ed.)

Cravens, David W., y Nigel Piercy. Strategic Marketing. Seventh edition. Boston: McGraw-Hill Irwin, 2003.

Cita MLA (8a ed.)

Cravens, David W., y Nigel Piercy. Strategic Marketing. Seventh edition. McGraw-Hill Irwin, 2003.