McCarthy, E. J. (1981). Basic marketing: A managerial approach (7th ed.). R. D. Irwin.
芝加哥风格引文McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R. D. Irwin, 1981.
MLA引文McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. R. D. Irwin, 1981.
警告：这些引文格式不一定是100％准确.