APA-referens (7:e uppl.)

McCarthy, E. J. (1981). Basic marketing: A managerial approach (7th ed.). R. D. Irwin.

Chicago-referens (17:e uppl.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R. D. Irwin, 1981.

MLA-referens (8:e uppl.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. R. D. Irwin, 1981.