McCarthy, E. J. (1981). Basic marketing: A managerial approach (7th ed.). R. D. Irwin.
Chicagoスタイル(17版)引用形式McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R. D. Irwin, 1981.
MLA(8版)引用形式McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. R. D. Irwin, 1981.
警告: この引用は必ずしも正確ではありません.