McCarthy, E. J. (1981). Basic marketing: A managerial approach (7th ed.). R. D. Irwin.
Lua i Stíl Chicago (17ú heag.)McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R. D. Irwin, 1981.
Lua MLA (8ú heag.)McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. R. D. Irwin, 1981.
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