APA (7th ed.) Citation

McCarthy, E. J. (1981). Basic marketing: A managerial approach (7th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. Homewood, Ill.: R. D. Irwin, 1981.

MLA (8th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 7th ed. R. D. Irwin, 1981.