Marketing /
| 其他作者: | , , |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Chicago, Ill. :
Irwin,
c1997.
|
| 版: | 5th ed. |
| 叢編: | The Irwin series in marketing
|
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | xxxii, 736 p. : col. ill. ; 29 cm. |
|---|---|
| 參考書目: | Includes bibliographical references (p. 674-695) and indexes. |
| ISBN: | 0256189684 |