Marketing /

Sonraí bibleagrafaíochta
Rannpháirtithe: Berkowitz, Eric N., Hartley,Steven W., Rudelius,William
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Chicago, Ill. : Irwin, c1997.
Eagrán:5th ed.
Sraith:The Irwin series in marketing
Ábhair:
Classic Catalogue: View this record in Classic Catalogue
Cur síos
Cur síos fisiciúil:xxxii, 736 p. : col. ill. ; 29 cm.
Leabharliosta:Includes bibliographical references (p. 674-695) and indexes.
ISBN:0256189684