Marketing /
| Autres auteurs: | , , |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Chicago, Ill. :
Irwin,
c1997.
|
| Édition: | 5th ed. |
| Collection: | The Irwin series in marketing
|
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxii, 736 p. : col. ill. ; 29 cm. |
|---|---|
| Bibliographie: | Includes bibliographical references (p. 674-695) and indexes. |
| ISBN: | 0256189684 |