New marketing strategies : evolving flexible processes to fit market circumstances /

Bibliographic Details
Main Author: Chaston, Ian
Format: Book
Language:English
Published: London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:vii, 199 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:8170368839
8170368847