New marketing strategies : evolving flexible processes to fit market circumstances /
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London; New Delhi :
Thousand Oaks, Calif. ; Sage Publications; Response Books,
1999.
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Subjects: | |
Classic Catalogue: | View this record in Classic Catalogue |
Physical Description: | vii, 199 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 8170368839 8170368847 |