Marketing /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston ; Chennai,India:
Houghton Mifflin Co.; All India Publishers and Distributers,
c1998.
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| Edición: | 2nd ed(first Indian edition). |
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripción Física: | xxxiii, 750, [49] p. : col. ill. ; 26 cm. |
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| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 039562147X (student bk.) 0395692431 (examination copy) |