Marketing /
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Boston ; Chennai,India:
Houghton Mifflin Co.; All India Publishers and Distributers,
c1998.
|
| Edició: | 2nd ed(first Indian edition). |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descripció física: | xxxiii, 750, [49] p. : col. ill. ; 26 cm. |
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| Bibliografia: | Includes bibliographical references and indexes. |
| ISBN: | 039562147X (student bk.) 0395692431 (examination copy) |