Skinner, S. J. (1998). Marketing (2nd ed(first Indian edition).). Houghton Mifflin Co.; All India Publishers and Distributers.
Chicago-Zitierstil (17. Ausg.)Skinner, Steven J. Marketing. 2nd ed(first Indian edition). Boston ; Chennai,India: Houghton Mifflin Co.; All India Publishers and Distributers, 1998.
MLA-Zitierstil (8. Ausg.)Skinner, Steven J. Marketing. 2nd ed(first Indian edition). Houghton Mifflin Co.; All India Publishers and Distributers, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.