Skinner, S. J. (1998). Marketing (2nd ed(first Indian edition).). Houghton Mifflin Co.; All India Publishers and Distributers.
Chicago Style (17th ed.) CitationSkinner, Steven J. Marketing. 2nd ed(first Indian edition). Boston ; Chennai,India: Houghton Mifflin Co.; All India Publishers and Distributers, 1998.
MLA (8th ed.) CitationSkinner, Steven J. Marketing. 2nd ed(first Indian edition). Houghton Mifflin Co.; All India Publishers and Distributers, 1998.
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