Cita APA (7th ed.)

Skinner, S. J. (1998). Marketing (2nd ed(first Indian edition).). Houghton Mifflin Co.; All India Publishers and Distributers.

Cita Chicago (17th ed.)

Skinner, Steven J. Marketing. 2nd ed(first Indian edition). Boston ; Chennai,India: Houghton Mifflin Co.; All India Publishers and Distributers, 1998.

Cita MLA (8th ed.)

Skinner, Steven J. Marketing. 2nd ed(first Indian edition). Houghton Mifflin Co.; All India Publishers and Distributers, 1998.