Consumer behavior /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston; Chennai :
Houghton Mifflin ; All India Publishers & Distributors,
c1999.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxviii, 675 p. : ill. map ; 27 cm. |
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| Bibliography: | Includes bibliographical references (p. 555-648) and indexes. |
| ISBN: | 0395665922 (student book) 8185502692 |