Hoyer, W. D., & MacInnis, D. J. (1999). Consumer behavior. Houghton Mifflin ; All India Publishers & Distributors.
Cita Chicago (17th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. Boston; Chennai: Houghton Mifflin ; All India Publishers & Distributors, 1999.
Cita MLA (8th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. Houghton Mifflin ; All India Publishers & Distributors, 1999.
Atenció: Aquestes cites poden no estar 100% correctes.