Consumer behavior /

Consumer behavior /

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Detalhes bibliográficos
Autor principal:	Schiffman, Leon G.
Outros Autores:	Kanuk, Leslie Lazar
Formato:	Livro
Idioma:	English
Publicado em:	Upper Saddle River, N.J. ; New Delhi : Prentice Hall/ of India pvt. Ltd., c1997.[reprinted 2000]
Edição:	6th ed.
Assuntos:	Consumer behavior. Motivation research (Marketing)
Classic Catalogue:	View this record in Classic Catalogue

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