Consumer behavior /

Consumer behavior /

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Bibliografski detalji
Glavni autor:	Schiffman, Leon G.
Daljnji autori:	Kanuk, Leslie Lazar
Format:	Knjiga
Jezik:	English
Izdano:	Upper Saddle River, N.J. ; New Delhi : Prentice Hall/ of India pvt. Ltd., c1997.[reprinted 2000]
Izdanje:	6th ed.
Teme:	Consumer behavior. Motivation research (Marketing)
Classic Catalogue:	View this record in Classic Catalogue

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