Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th ed.). Prentice Hall/ of India pvt. Ltd..
Chicago Style (17th ed.) CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall/ of India pvt. Ltd., 1997.
MLA citiranjeSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Prentice Hall/ of India pvt. Ltd., 1997.
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