Cita APA (7a ed.)

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th ed.). Prentice Hall/ of India pvt. Ltd..

Cita Chicago Style (17a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall/ of India pvt. Ltd., 1997.

Cita MLA (8a ed.)

Schiffman, Leon G., y Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Prentice Hall/ of India pvt. Ltd., 1997.