APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th ed.). Prentice Hall/ of India pvt. Ltd..

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall/ of India pvt. Ltd., 1997.

MLA (8th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Prentice Hall/ of India pvt. Ltd., 1997.