Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th ed.). Prentice Hall/ of India pvt. Ltd..
Cita Chicago (17th ed.)Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Upper Saddle River, N.J. ; New Delhi: Prentice Hall/ of India pvt. Ltd., 1997.
Cita MLA (8th ed.)Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Prentice Hall/ of India pvt. Ltd., 1997.
Atenció: Aquestes cites poden no estar 100% correctes.