Essentials of marketing research /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Harlow, England ; New York :
Financial Times/Prentice Hall,
2005.
|
| Édition: | 4th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description: | Previous ed.: 2002. |
|---|---|
| Description matérielle: | xxiii, 591 p. : ill., maps ; 25 cm. |
| Bibliographie: | Includes bibliographical references (p. [559]-576) and index. |
| ISBN: | 0273694944 (alk. paper) 978273694946 |