Essentials of marketing research /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Financial Times/Prentice Hall,
2005.
|
| Edition: | 4th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Previous ed.: 2002. |
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| Physical Description: | xxiii, 591 p. : ill., maps ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. [559]-576) and index. |
| ISBN: | 0273694944 (alk. paper) 978273694946 |