Exploring marketing research /

Bibliografski detalji
Glavni autor: Zikmund, William G.
Format: Knjiga
Jezik:English
Izdano: Fort Worth : Dryden Press, c2000.
Izdanje:7th ed.
Serija:The Dryden Press series in marketing
Teme:
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis:xxxiii, 812 p. : ill. (some col.) ; 29 cm.
Bibliografija:Includes bibliographical references (p. [797]-804) and index.
ISBN:0030262186