Exploring marketing research /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Fort Worth :
Dryden Press,
c2000.
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| Édition: | 7th ed. |
| Collection: | The Dryden Press series in marketing
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxiii, 812 p. : ill. (some col.) ; 29 cm. |
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| Bibliographie: | Includes bibliographical references (p. [797]-804) and index. |
| ISBN: | 0030262186 |