Exploring marketing research /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press,
c2000.
|
| Edition: | 7th ed. |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxxiii, 812 p. : ill. (some col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references (p. [797]-804) and index. |
| ISBN: | 0030262186 |