APA-referens (7:e uppl.)

Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Dryden Press.

Chicago-referens (17:e uppl.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

MLA-referens (8:e uppl.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Dryden Press, 2000.