Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Dryden Press.
Chicago Style (17th ed.) CitationZikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.
MLA citiranjeZikmund, William G. Exploring Marketing Research. 7th ed. Dryden Press, 2000.
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