APA-viite (7. p.)

Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Dryden Press.

Chicago-viite (17. p.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

MLA-viite (8. p.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Dryden Press, 2000.