Cita APA (7a ed.)

Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

Cita MLA (8a ed.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Dryden Press, 2000.