APA-Zitierstil (7. Ausg.)

Zikmund, W. G. (2000). Exploring marketing research (7th ed.). Dryden Press.

Chicago-Zitierstil (17. Ausg.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Fort Worth: Dryden Press, 2000.

MLA-Zitierstil (8. Ausg.)

Zikmund, William G. Exploring Marketing Research. 7th ed. Dryden Press, 2000.