Marketing research : an applied orientation /

Bibliographic Details
Main Author: Malhotra, Naresh K.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, c1999.
Edition:3rd ed.(International edition)
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xxxv, 763, [61] p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references (p. N1-N34) and index.
ISBN:0130131628