Malhotra, N. K. (1999). Marketing research: An applied orientation (3rd ed.(International edition).). Prentice Hall.
Cita Chicago Style (17a ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed.(International edition). Upper Saddle River, NJ: Prentice Hall, 1999.
Cita MLA (8a ed.)Malhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed.(International edition). Prentice Hall, 1999.
Precaución: Estas citas no son 100% exactas.