Cita APA (7th ed.)

Malhotra, N. K. (1999). Marketing research: An applied orientation (3rd ed.(International edition).). Prentice Hall.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed.(International edition). Upper Saddle River, NJ: Prentice Hall, 1999.

Cita MLA (8th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed.(International edition). Prentice Hall, 1999.