Cita APA (7a ed.)

Luck, D. J., & Rubin, R. S. (1987). Marketing research (7th ed.). Prentice-Hall / pvt. Ltd..

Cita Chicago Style (17a ed.)

Luck, David Johnston, y Ronald S. Rubin. Marketing Research. 7th ed. Englewood Cliffs, NJ ; New Delhi: Prentice-Hall / pvt. Ltd., 1987.

Cita MLA (8a ed.)

Luck, David Johnston, y Ronald S. Rubin. Marketing Research. 7th ed. Prentice-Hall / pvt. Ltd., 1987.