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00958nam a2200265 a 4500 |
| 001 |
12431980 |
| 008 |
090619s2002 nyua b 001 0 eng d |
| 010 |
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|a 2001026850
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| 020 |
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|a 047141235X (pbk. : alk. paper)
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| 040 |
|
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|a DLC
|c DLC
|d DLC
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| 082 |
0 |
0 |
|a 658.8/3
|2 21
|
| 100 |
1 |
|
|a Kumar, V.,
|d 1957-
|
| 245 |
1 |
0 |
|a Essentials of marketing research /
|c V. Kumar, David A. Aaker, George S. Day.
|
| 250 |
|
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|a 2nd ed.
|
| 260 |
|
|
|a New York :
|b Wiley,
|c c2002.
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| 300 |
|
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|a xix, 553 p. :
|b ill. (some col.) ;
|c 27 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 541 |
1 |
|
|e 00015630
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| 590 |
|
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|a LC copy lacks CD.
|
| 650 |
|
0 |
|a Marketing research.
|
| 700 |
1 |
|
|a Aaker, David A.
|
| 700 |
1 |
|
|a Day, George S.
|
| 852 |
4 |
|
|a Ayesha Abed Library
|j General Shelf.
|
| 999 |
|
|
|c 1783
|d 1783
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| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_KUM_2002
|7 0
|9 1633
|a BRACUL
|b BRACUL
|c GEN
|d 2009-06-29
|l 2
|o 658.83 KUM
|p 3010015630
|r 2025-07-15
|s 2025-07-08
|t 1
|w 2009-06-29
|y BK
|