Essentials of marketing research /
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
Wiley,
c2002.
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| Édition: | 2nd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xix, 553 p. : ill. (some col.) ; 27 cm. |
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| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 047141235X (pbk. : alk. paper) |