Essentials of marketing research /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c2002.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xix, 553 p. : ill. (some col.) ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 047141235X (pbk. : alk. paper) |