Kumar, V., Aaker, D. A., & Day, G. S. (2002). Essentials of marketing research (2nd ed.). Wiley.
Chicagoスタイル(17版)引用形式Kumar, V., David A. Aaker, , George S. Day. Essentials of Marketing Research. 2nd ed. New York: Wiley, 2002.
MLA(8版)引用形式Kumar, V., et al. Essentials of Marketing Research. 2nd ed. Wiley, 2002.
警告: この引用は必ずしも正確ではありません.