Citazione Stile APA (7a Edizione)

Kumar, V., Aaker, D. A., & Day, G. S. (2002). Essentials of marketing research (2nd ed.). Wiley.

Citazione stile Chigago Style (17a edizione)

Kumar, V., David A. Aaker, e George S. Day. Essentials of Marketing Research. 2nd ed. New York: Wiley, 2002.

Citatione MLA (8a ed.)

Kumar, V., et al. Essentials of Marketing Research. 2nd ed. Wiley, 2002.