Market research in practice : a guide to the basics /
| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
London ; Sterling, VA :
Kogan Page,
2004.
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| 叢編: | Market research in practice series
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| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
書本目錄:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.