Market research in practice : a guide to the basics /
| Tác giả chính: | |
|---|---|
| Tác giả khác: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| Loạt: | Market research in practice series
|
| Những chủ đề: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Mục lục:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.