Market research in practice : a guide to the basics /
| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Serie: | Market research in practice series
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| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.